What Can Netflix Teach You About Corporate Culture?

Below is a summary of the (desired) corporate culture of Netflix, a NASDAQ-listed company with close to 2’000 full-time employees. While some aspects of Netflix’s culture are relevant to many growing companies, others are probably specific to the Internet/IT sector (e.g. relative importance of creativity vs processes).

Overall, Netflix’s so-called “Freedom & Responsibility Culture” aims to support rapid innovation and excellent execution as well as effective team work of high-performance people by focusing on the following 7 aspects:

  1. Values
    - Work with people who embody these nine values: Judgment. Communication. Impact. Curiosity. Innovation. Courage. Passion. Honesty. Selflessness.
  2. High Performance
    - The “Keeper Test” for Managers: “Which of my people would I fight hard to keep, if they told me they were leaving in two months for a similar job at a peer company?”
    - Performance is more important than loyalty or hard work, but “brilliant jerks” are not tolerated if they threaten teamwork.
  3. Freedom & Responsibility
    - Responsible people thrive on freedom and are worthy of freedom.
    - Employee freedom, instead of process focus, attracts and nourishes innovative people and allows the company to adapt to a changing environment.
    - Good processes help talented people get more done. Therefore, increase talent density and minimize complexity/rules as the company grows.
    - Example: Netflix policy for expensing, entertainment, gifts and travel = “Act in Netflix’s best interests” (5 words)
    - However, as for “free speech”, there need to be exceptions to “freedom at work” (preventing irrevocable disaster, respecting moral and legal boundaries).
  4. Context, not Control
    - The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
    - Exceptions: Emergencies, employees still learning in their roles or employees in wrong position.
  5. Highly Aligned, Loosely Coupled
    - Strategies and goals are clear, specific, broadly understood.
    - Team interactions are on strategies and goals rather than tactics.
  6. Pay Top of Market
    - “We endeavour to have only outstanding employees.”
    - Three tests for “top of market” for a person: What could they get elsewhere? What would we pay for replacement? What would we pay to keep person?
    - Bad Ideas: Linking pay to titles, caring too much about internal parity, giving everyone the same raise.
  7. Promotions & Development
    - Two necessary conditions for promotion: The job has to be big enough (to warrant a newly created position) and the person has to be a superstar in their current role.
    - Develop people by giving them the opportunity to develop themselves, by surrounding them with stunning colleagues and giving them big challenges to work on.

Full presentation at: http://www.slideshare.net/reed2001/culture-1798664

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